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Funds for Action Duchenne as Xbox fans blast aliens with new game

Developer dad donates proceeds of sales from new Xbox 360 game to charity

Proceeds from a newly released game, Alien Super Mega Blaster for Microsoft Xbox 360 are being donated to the charity Action Duchenne by developer Jon Hearn. The classic space invaders game with a twist was developed by Jon in his spare time. Jon lives in the Republic of Ireland with his wife, Gail and three children, Oscar, Emma and Lola and was inspired to develop the game to raise funds, having attended the Action Duchenne London Conference last year.

Alien Super Mega Blaster is for sale for 80 Microsoft Points (1 USD), with monies being donated to the charity after tax and Microsoft’s stake. Inspired by the now classic Space Invaders, Alien Super Mega Blaster has over 100 hand crafted levels of blasting fun. More details can be found on: http://asmb.codheadz.com, or on YouTube: http://www.youtube.com/watch?v=qFD95epNTyI

The game can be bought online: http://marketplace.xbox.com/en-US/Product/Alien-Super-Mega-Blaster/66acd000-77fe-1000-9115-d802585507aa, and is available in Canada, France, Germany, Italy, Japan, Singapore, Spain, Sweden, United Kingdom and United States.

Developer Jon Hearn is Dad to Oscar who has been diagnosed with Duchenne Muscular Dystrophy. Jon explained; “After attending the Action Duchenne conference last year I wanted to find a practical way to raise funds for research. Developing a game in my spare time seemed like an excellent and different way to raise some money.

“Since the first week of going live over 1600 people have trialled the game and over 140 have gone on to buy it, giving us a trial to purchase ratio of nearly 9% – a great start to potentially millions of possible users and donations for Action Duchenne.”

Nick Catlin, CEO at Action Duchenne said; “We have a tremendous amount of support from our families, friends and sponsors of our charity. This latest fundraising initiative is a fantastic new idea to raise funds for research that also widens the reach of our charity and its cause. I know that I am speaking on behalf of all our families when I thank Jon for his innovative idea and the time that he has invested to make it happen.”

http://marketplace.xbox.com/en-US/Product/Alien-Super-Mega-Blaster/66acd000-77fe-1000-9115-d802585507aa


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